The Camden County Educational Services Commission and three client districts were honored recently by the New Jersey School Public Relations Association for outstanding print and electronic collateral. At a reception held on September 26, 2019 at the Heldrich Hotel in New Brunswick, the New Jersey School Public Relations Association (NJSPRA) honored the Camden County Educational Services Commission, Pine Hill School District, Sparta Township Public School District and Waterford Township School District.
The Camden County Educational Services Commission (CCESC) won first place awards in the Website and Marketing, Branding and Image categories. Earlier this year, the Camden County Educational Services Commission underwent a complete rebrand and subsequent website redesign to build awareness and improve communication with their internal and external stakeholders. The process included designing a new logo and visual identity system.
The Pine Hill School District won first place in the Media Relations – Human Interest category. The submission was based on the comprehensive news coverage of the 2019 Overbrook High School graduation ceremony which included retired Army Sgt. George H. Schaefer Jr. of Pine Hill. Mr. Schaefer would have graduated from Overbrook High School in 1969. However, he enlisted in the United States Army in 1967 and never received a high school diploma. This year marked what would have been the 50th anniversary of his high school graduation.
The Sparta Township Public School District won second place in the Marketing, Branding and Image category. Earlier this year, the Sparta Township Public School District refreshed their visual identity system to increase awareness and improve communication with their internal and external stakeholders. The initiative included the formation of a committee comprised of staff and students who were engaged in the design process. More than 2,100 community members weighed in on the selection of the final mascot/logo design via an online voting form.
The Waterford Township School District won first place in the Photography category. The winning photograph was of a student hugging a therapy dog in his classroom. Waterford Township School District actively promotes their programs using visual storytelling on social media and other platforms. This district is focused on communications as a means of increasing family engagement.
The NJSPRA School Communication Awards were developed to recognize professional school communicators in New Jersey, and the products they develop, that go above and beyond to disseminate important messages to their various stakeholders. The 2019 contest was the most competitive on record with 64 submissions from 34 different school districts. The submissions for the 2019 School Communication Awards were judged by a panel of 11 judges including professors from Rowan University and other industry experts across the country. Awards are given out in eight different categories: Marketing, Branding, Image; Newsletter; Media Relations-Human Interest; Photography; Social Media; Special Interest Publication; Video; and Website.